Johnny Lu
I'm the co-founder of Waterfall Growth, based in New York City. I build go-to-market systems and AI automation.
At Waterfall, Aayan Rehman and I run Meta ads and free events (seminars, workshops, open houses and webinars) for estate planning firms, admissions consulting firms, preschools, franchisors and K-12 schools across the United States. Then we get the people who attend booked for a consult.
$2,286 in Meta ads → 211 registrations → 93 live → 12 booked consults, for an education consulting firm.
What I'm building
Waterfall Growth. Ads under the client's name, a free event built for their buyer, reminders that get people to show up, and a weekly scoreboard of the consults that actually happen.
AI agent teams. I run a team of Claude Code agents that find leads, write the outreach, and handle follow-up after calls. I write about how it's built on LinkedIn.
Find me
Questions
Who is Johnny Lu?
Johnny Lu is the co-founder of Waterfall Growth, based in New York City. He builds go-to-market systems and AI automation for firms that sell through consults.
What does Waterfall Growth do?
Waterfall Growth runs Meta ads under the client's name that fill a free event, such as a seminar, workshop, open house or webinar. Reminders get people to show up, and attendees are booked for a consult within 48 hours.
Who does Waterfall Growth work with?
Estate planning firms, admissions consulting firms, preschools, franchisors and K-12 schools across the United States.
Work with us
If you run one of those firms and want more consults on the calendar, book a call with Waterfall.
Book a call